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Breaking: Starting June 1, 2026, due to changes in Google Ads data retention policies, the BigQuery Data Transfer Service...
Starting June 1, 2026, due to changes in Google Ads data retention policies, the BigQuery Data Transfer Service connectors for Google Ads, Search Ads 360, and Google Analytics 4 will stop populating data for backfill runs with dates earlier than 37 months from the current date.
For more information about the changes to the Google Ads data retention policies, see New Data Retention Policy for Google Ads starting June 1, 2026.